Breakfast Show Presenter Jim is your cheerful start to the day. He’s lived in Cumbria all his life and knows every lane, village and local story going. His shows are family‑friendly, upbeat and packed with great music from the last 5 decades. Expect plenty of laughs, local news, travel updates, and competitions. He’s the kind of guy who makes even a rainy morning feel brighter. Very interactive — he loves reading out your messages and getting you involved right from 7am.